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HALLOWEEN - SEPHORA

Brasil | São Paulo,SP

CHALLENGE

Following the Sephora House`s triumph for two consecutive years, the brand sought to once again revolutionize the Brazilian event scene, solidifying its impactful presence. The ambitious challenge: to host São Paulo's largest gala, attracting celebrities and influencers alike.

Cuco orchestrated every negotiation, culminating in the event's debut at the iconic Theatro Municipal de São Paulo—an unprecedented feat. Every detail of the celebration was meticulously crafted, from the decor and scenography to a curated menu by a renowned chef.

The highlight of the evening was a breathtaking performance by a group of 35 dancers, delivering an immersive and multifaceted beauty experience. The event gathered celebrities, influencers, and prominent figures of high society. With Sabrina Sato as the evening’s host, a guest list curated by Carol Sampaio and Dori Neto, and show-stopping performances by Preta Gil and Duda Beat, the Sephora Gala became an unforgettable and unique night to remember.

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SOLUTION
 

Brand Engagement and Consumer Events

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THE IMPACT
 

500

GUESTS

5M

IN AD VALUE

+3M

ROI

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